Ping – Obama Hints Mubarak Should Step Down

During a recent speech, President Obama hints that Mubarak should step down from his position of Egyptian President. Obama suggested that Mubarak listen to what is being voiced by his people and focus on a positive way forward. “The key question he should be asking himself”, said Obama, “Is how do I leave a legacy behind in which Egypt can get through this transformative period?” Although Obama did not outwardly state that Mubarak should step down from his position, he hinted that it was time to move on.  Obama played a strategic move called a “ping,” where an individual or company hints towards something without being too obvious. It helps get the message across without causing conflict.  In this example, I think the use of the “ping” was successful. Audio for this example can be found here.